Vatolkina, Natalia; Gorbashko, Elena; Kamynina, Nadezhda; … - In: Journal of open innovation : technology, market, and … 6 (2020) 4/143, pp. 1-21
Our research goal is to offer an e-service quality model based on experience and multidimensional quality and compare …. Respondents had to answer questions concerning a specific e-service brand to capture real consumer behavior. The data of 365 … experience is a valid outcome variable in the e-service model that strongly influences customer satisfaction and repurchase …