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~person:"Gordon, Brian"
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Fan community identification : an empirical examination of its outcomes in Japanese professional sport
Yoshida, Masayuki
;
Gordon, Brian
;
Heere, Bob
;
James, …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011304056
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