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Integrated marketing communication (IMC)
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Gordon-Isasi, Janire
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Revisiting integrated marketing communication (IMC) : a scale to assess IMC in higher education (HE)
Gordon-Isasi, Janire
;
Narvaiza, Lorea
;
Gibaja Martíns, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 58-90
Persistent link: https://www.econbiz.de/10012549778
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