Levy, Daniel C.; Snir, Avichai; Gotler, Alex; Chen, Haipeng - 2014 - Rev.: Nov. 5, 2014
surprising asymmetric behavior of 9-ending prices: they are more rigid upward, but not downward, in comparison to non 9-ending … 9-ending prices more often after price increases than after price decreases. 9-ending prices, therefore, usually … increase only if the new prices are also 9-ending. Consequently, 9-ending prices exhibit asymmetric rigidity: they are more …