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~person:"Gounaris, Spiros P."
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Gounaris, Spiros P.
Chatzipanagiotou, Kalliopi
17
Vassilikopoulou, Aikaterini
12
Chatzipanagiotou, Kalliopi C.
9
Siomkos, George
5
Triantafillidou, Amalia
5
Christodoulides, George
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Gounaris, Spiros
3
Pantouvakis, Angelos
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Siomkos, George J.
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Veloutsou, Cleopatra
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Coritos, Christos D.
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Koritos, Christos
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Panigyrakis, George G.
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Ruiz Mafe, Carla
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Theodoridis, Prokopis K.
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Azer, Jaylan
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Marketing intelligence & planning
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Measuring the effectiveness of marketing information systems: An empirically validated instrument
Gounaris, Spiros P.
;
Panigyrakis, George G.
; …
- In:
Marketing intelligence & planning
25
(
2007
)
6-7
,
pp. 612-631
Persistent link: https://www.econbiz.de/10007871903
Saved in:
2
Measuring the effectiveness of marketing information systems: An empirically validated instrument
Gounaris, Spiros P.
;
Panigyrakis, George G.
; …
- In:
Marketing intelligence & planning
25
(
2007
)
6
,
pp. 612-631
Persistent link: https://www.econbiz.de/10007797767
Saved in:
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