//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gouran, Dennis S."
~person:"Sok, Phyra"
~subject:"Brand management"
~subject:"Firmenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "European journal of marketing : EJM"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Firmenimage
Brand image
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Markenimage
3
Brand
2
Brand orientation
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Ambidexterity
1
Beziehungsmarketing
1
Brand awareness
1
Brand performance
1
Brand uniqueness
1
Business ethics
1
Cause-Related Marketing
1
Cause-related marketing
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Curvilinear
1
Emotion
1
Emotional brand attachment
1
Erfolgsfaktor
1
Formalisation
1
Innovation
1
Mediated moderation
1
Moral identity
1
Personality psychology
1
Persönlichkeitspsychologie
1
Relationship marketing
1
Success factor
1
Unternehmensethik
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Gouran, Dennis S.
Sok, Phyra
Balmer, John M. T.
5
Melewar, T. C.
5
Roper, Stuart
5
De Chernatony, Leslie
3
Delgado-Ballester, Elena
3
Grohmann, Bianca
3
Schroeder, Jonathan E.
3
Andriopoulos, Constantine
2
Aspara, Jaakko
2
Balmern, John M. T.
2
Buil, Isabel
2
Gotsi, Manto
2
Guèvremont, Amélie
2
He, Hongwei
2
Kitchen, Philip J.
2
Lee, Wai Jin
2
Lindgreen, Adam
2
O'Cass, Aron
2
Olsen, Lars Erling
2
Orth, Ulrich R.
2
Quester, Pascale G.
2
Round, Griff
2
Samu, Sridhar
2
Samuelsen, Bendik Meling
2
Tseng, Timmy H.
2
Woisetschläger, David
2
Abimbola, Temi
1
Abosag, Ibrahim
1
Abratt, Russell
1
Aldás-Manzano, Jaoquín
1
Alexander, Nicholas
1
Allen, Douglas E.
1
Alpert, Frank
1
Andrews, Lynda
1
Anselmsson, Johan
1
Aurier, Philippe
1
Backhaus, Christof
1
Baker, William E.
1
Balabanis, George
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
3
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
2
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
3
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->