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~person:"Grönroos, Christian"
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Grönroos, Christian
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Internationalization strategies for services : a retrospective
Grönroos, Christian
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 129-132
Persistent link: https://www.econbiz.de/10011486858
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2
Internationalization strategies for services: a retrospective
Grönroos, Christian
- In:
Journal of Services Marketing
30
(
2016
)
2
,
pp. 129-132
in the history of service(s) marketing research. This
retrospective
analysis
by the author gives unique insight into the …
Persistent link: https://www.econbiz.de/10014906490
Saved in:
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