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~person:"Grün, Bettina"
~subject:"Marketing"
~subject:"Tourism marketing"
~subject:"market segmentation"
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Market segmentation
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Marktsegmentierung
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2
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2
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Grün, Bettina
Dolnicar, Sara
5
Kruger, Martinette
4
Pepels, Werner
4
Tkaczynski, Aaron
4
Ammann, Paul
3
Eusébio, Celeste
3
Parsad, Chandan
3
Prashar, Sanjeev
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Rundle-Thiele, Sharyn
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Saayman, Melville
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Stadtmann, Georg
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Tsiotsou, Rodoula H.
3
Vijay, T. Sai
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Weaver, David B.
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Aghdaie, Mohammad Hasan
2
Araña, Jorge E.
2
Baumgarth, Carsten
2
Biran, Avital
2
Carneiro, Maria João
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Chen, Bintong
2
Chen, Jing
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Daniel, Ines
2
Dutta, Goutam
2
Dvir, Eyal
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Elliott, Matthew
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Elmachtoub, Adam N.
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2
Medelnik, Norbert Georg
2
Mitra, Krishnendranath
2
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2
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2
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Journal of nonprofit & public sector marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
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ECONIS (ZBW)
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On the heterogeneity of preferences for disability services
Randle, Melanie
;
Grün, Bettina
;
Dolnicar, Sara
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10014234434
Saved in:
2
Required sample sizes for data-driven market segmentation analyses in tourism
Dolnicar, Sara
;
Grün, Bettina
;
Leisch, Friedrich
; …
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
3
,
pp. 296-306
Persistent link: https://www.econbiz.de/10010358310
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