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~person:"Grace, Debra"
~subject:"Corporate social responsibility"
~subject:"Firmenimage"
~subject:"United States"
~subject:"Workforce"
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Corporate social responsibility
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internal CSR
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Grace, Debra
Van Hoye, Greet
7
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Walter, Benjamin von
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3
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Binu Raj, Asha
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Gilani, Hasan
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Journal of marketing management : JMM ; journal of the Academy of Marketing
2
The journal of brand management : an international journal
2
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ECONIS (ZBW)
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The corporate social responsibility (CSR) internal branding model : aligning employees' CSR awareness, knowledge, and experience to deliver positive employee performance outcomes
Carlini, Joan
;
Grace, Debra
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
7/8
,
pp. 732-760
Persistent link: https://www.econbiz.de/10012584564
Saved in:
2
The corporate social responsibility (CSR) employer brand process : integrative review and comprehensive model
Carlini, Joan
;
Grace, Debra
;
France, Cassandra
;
Lo …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
1/2
,
pp. 182-205
Persistent link: https://www.econbiz.de/10012178375
Saved in:
3
Internal brand management : introduction to the special issue and directions for future research
Piehler, Rico
;
Grace, Debra
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 197-201
Persistent link: https://www.econbiz.de/10011884912
Saved in:
4
Employee brand equity : scale development and validation
King, Ceridwyn
;
Grace, Debra
;
Funk, Daniel C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 268-288
Persistent link: https://www.econbiz.de/10009428111
Saved in:
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