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~person:"Graef, Inge"
~person:"Hess, Thomas"
~subject:"Social Web"
~type_genre:"Aufsatz im Buch"
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Why customers produce users generated content
Stöckl, Ralph
;
Rohrmeier, Patrick
;
Hess, Thomas
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 271 - 287)
.
2008
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