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~person:"Graf, Alexander"
~subject:"B-to-B-Marketing"
~subject:"Germany"
~subject:"Marketingmanagement"
~subject:"Mobile Marketing"
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Der Multikanalvertrieb in der Automobilwirtschaft : Entwicklungen und Herausforderungen im europäischen Markt
Fritz, Wolfgang
;
Graf, Alexander
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 625-652)
.
2007
Persistent link: https://www.econbiz.de/10003435176
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