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~person:"Graf, Thomas"
~person:"Kleinaltenkamp, Michael"
~person:"Möslein, Kathrin"
~person:"Piller, Frank T."
~subject:"B-to-B-Marketing"
~subject:"Lieferantenmanagement"
~type:"book"
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B-to-B-Marketing
Lieferantenmanagement
Customer integration
19
Kundenintegration
19
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9
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8
Innovationsmanagement
8
Betriebliche Wertschöpfung
7
Beziehungsmarketing
7
Deutschland
7
Germany
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Relationship marketing
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Theorie
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Theory
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New product development
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Produktentwicklung
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Graf, Thomas
Kleinaltenkamp, Michael
Möslein, Kathrin
Piller, Frank T.
Loginova, Oksana
4
Fließ, Sabine
3
Jacob, Frank
3
Syam, Niladri B.
3
Asghari, Reza
2
Cohen-Vernik, Dinah
2
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2
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2
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2
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2
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2
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2
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Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
3
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
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ECONIS (ZBW)
7
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Co-creation of high-tech products in the B2B domain
Grafmüller, Leontin
-
2020
Persistent link: https://www.econbiz.de/10012119170
Saved in:
2
Kundenintegration und Leistungslehre : integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
Fließ, Sabine
(
ed.
);
Haase, Michaela
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010506440
Saved in:
3
Systemanalyse der Verarbeitung von strategischen Kundenanforderungen im deutschen Werkzeugmaschinenbau
Graf, Thomas
-
2009
Persistent link: https://www.econbiz.de/10003930683
Saved in:
4
Customer Processes in Business-to-Business Service Transactions
Stiphout, Janine van
;
Frauendorf, Janine
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003389048
Saved in:
5
Customer integration : Formen und Prinzipien einer Integration der Kunden in die unternehmerische Wertschöpfung
Reichwald, Ralf
;
Piller, Frank T.
-
2002
Persistent link: https://www.econbiz.de/10001647366
Saved in:
6
Individualization based collaborative customer relationship management : motives, structures, and modes of collaboration for mass customization and CRM
Piller, Frank T.
;
Schaller, Christian
-
2002
Persistent link: https://www.econbiz.de/10001704603
Saved in:
7
From economies of scale towards economies of customer integration : value creation in mass customization based electronic commerce
Piller, Frank T.
;
Möslein, Kathrin
-
2002
Persistent link: https://www.econbiz.de/10001704605
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