//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Graham, Johnny"
~subject:"Business-to-business marketing"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenführung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Business-to-business marketing
Markenartikel
Brand management
2
Markenführung
2
B-to-B-Marketing
1
Commercialization
1
Cultural identity
1
Kommerzialisierung
1
Kulturelle Identität
1
Popkultur
1
Popular culture
1
Subculture
1
Subkultur
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
Book section
1
Language
All
English
1
Author
All
Graham, Johnny
Baumgarth, Carsten
6
Calder, Bobby J.
5
Esch, Franz-Rudolf
5
Ahlert, Dieter
4
Burmann, Christoph
4
Meurer, Jörg
4
Bauer, Hans H.
3
Binckebanck, Lars
3
Ehrenberg, Andrew S. C.
3
Fournier, Susan
3
Jensen, Stefanie
3
Keller, Kevin Lane
3
King, Stephen
3
Aaker, David A.
2
Becker, Christian
2
Belz, Christian
2
Blümelhuber, Christian
2
Bruhn, Manfred
2
Dall'Olmo Riley, Francesca
2
De Chernatony, Leslie
2
Donnevert, Tobias
2
Glynn, Mark S.
2
Goldsmith, Ronald E.
2
Groeger, Lars
2
He, Jiaxun
2
Henderson, Geraldine Rosa
2
Heun, Thomas
2
Honal, Andrea
2
Houston, Michael J.
2
Iacobucci, Dawn
2
Ind, Nicholas
2
Ivens, Björn Sven
2
Karray, Salma
2
Keuper, Frank
2
Klante, Oliver
2
Kleinaltenkamp, Michael
2
Langner, Tobias
2
Leischnig, Alexander
2
Loken, Barbara
2
Malthouse, Edward C.
2
more ...
less ...
Published in...
All
The Routledge companion to contemporary brand management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Looking at the future of B2B branding
Graham, Johnny
;
Mudambi, Susan M.
- In:
The Routledge companion to contemporary brand management
,
(pp. 271-279)
.
2016
Persistent link: https://www.econbiz.de/10011515401
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->