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~person:"Granitz, Neil"
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Granitz, Neil
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The journal of brand management : an international journal
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Building self-brand connections : exploring
brand
stories
through a transmedia perspective
Granitz, Neil
;
Forman, Howard
- In:
The journal of brand management : an international journal
22
(
2015
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011288613
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