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~person:"Grappi, Silvia"
~subject:"Brand image"
~subject:"Luxury goods"
~type_genre:"Book section"
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Grappi, Silvia
Asmat Nizam Abdul Talib
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Schmitt, Bernd
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International marketing and the country of origin effect : the global impact of 'Made in Italy'
1
Luxury marketing : a challenge for theory and practice
1
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ECONIS (ZBW)
2
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Counterfeiting of luxury brands : opportunity beyond the threat
Grappi, Silvia
;
Baghi, Ilaria
;
Balboni, Bernardo
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 295-315)
.
2013
Persistent link: https://www.econbiz.de/10009667670
Saved in:
2
Italy's country image and the role of ethnocentrism in Spanish and Chinese consumers' perceptions
Bursi, Tiziano
;
Balboni, Bernardo
;
Grappi, Silvia
; …
- In:
International marketing and the country of origin …
,
(pp. 45-64)
.
2012
Persistent link: https://www.econbiz.de/10009787686
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