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Gray, Harriet
Dolan, Rebecca
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Influencer marketing effectiveness : the mechanisms that matter
Wilkie, Dean C. H.
;
Dolan, Rebecca
;
Harrigan, Paul
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3485-3515
Persistent link: https://www.econbiz.de/10013457456
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