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~person:"Greco, Salvatore"
~person:"Huarng, Kun-Huang"
~person:"Leeflang, Peter"
~person:"Longbottom, David"
~person:"Naderer, Gabriele"
~person:"Pandey, Shweta"
~subject:"Bewertung"
~type:"article"
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Market sensing and qualitative research : context, philosophy, approach and strategy
Longbottom, David
- In:
Alternative market research methods : market sensing
,
(pp. 9-19)
.
2017
Persistent link: https://www.econbiz.de/10011569740
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2
Using qualitative research for establishing content validity of e-lifestyle and website quality constructs
Pandey, Shweta
;
Chawla, Deepak
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 339-356
Persistent link: https://www.econbiz.de/10011598510
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3
Getting marketing back in the boardroom : understanding the drivers of marketing's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 83-114
Persistent link: https://www.econbiz.de/10003727339
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