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~person:"Greco, Salvatore"
~person:"Huarng, Kun-Huang"
~person:"Leeflang, Peter"
~person:"Longbottom, David"
~person:"Naderer, Gabriele"
~subject:"Bewertung"
~subject:"Decision under risk and uncertainty"
~type:"article"
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Decision under risk and uncertainty
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Greco, Salvatore
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Market sensing and qualitative research : context, philosophy, approach and strategy
Longbottom, David
- In:
Alternative market research methods : market sensing
,
(pp. 9-19)
.
2017
Persistent link: https://www.econbiz.de/10011569740
Saved in:
2
Robust ordinal regression for decision under risk and uncertainty
Corrente, Salvatore
;
Greco, Salvatore
;
Matarazzo, Benedetto
- In:
Journal of business economics : JBE
86
(
2016
)
1/2
,
pp. 55-83
Persistent link: https://www.econbiz.de/10011666869
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3
Getting marketing back in the boardroom : understanding the drivers of marketing's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 83-114
Persistent link: https://www.econbiz.de/10003727339
Saved in:
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