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~person:"Greenberg, Daria"
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Greenberg, Daria
Hoyer, Wayne D.
83
Hoyer, Wayne D
12
Krafft, Manfred
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European journal of marketing
1
The journal of asset management
1
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ECONIS (ZBW)
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Succeeding in competitive arenas with arena-relevant marketing capabilities
Ehrensperger, Elena
;
Greenberg, Daria
;
Krohmer, Harley
; …
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 321-350
Persistent link: https://www.econbiz.de/10013173432
Saved in:
2
The role of brand prominence and extravagance of product design in luxury brand building : what drives consumers' preferences for loud versus quiet luxury?
Greenberg, Daria
;
Ehrensperger, Elena
; …
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10012298773
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