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~person:"Greenley, Gordon E."
~person:"Jobber, David"
~subject:"Großbritannien"
~subject:"Selling"
~type:"article"
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Greenley, Gordon E.
Jobber, David
Cunningham, M. T.
3
Balmer, John M. T.
2
Davis, John
2
French, Alan
2
Greatorex, Mike
2
Jobber, D.
2
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European journal of marketing : EJM
5
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ECONIS (ZBW)
5
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1
Marketing-orientated pricing : understanding and applying factors that discriminate between successful high and low price strategies
Jobber, David
;
Shipley, David
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1647-1670
Persistent link: https://www.econbiz.de/10009707872
Saved in:
2
An exploratory study of sales-marketing integrative devices
Dewsnap, Belinda
;
Jobber, David
- In:
European journal of marketing : EJM
43
(
2009
)
7/8
,
pp. 985-1007
Persistent link: https://www.econbiz.de/10009525814
Saved in:
3
Antecedents to strategic flexibility : management cognition, firm resources and strategic options
Combe, Ian A.
;
Rudd, John M.
;
Leeflang, Peter
; …
- In:
European journal of marketing : EJM
46
(
2012
)
10
,
pp. 1320-1339
Persistent link: https://www.econbiz.de/10009661195
Saved in:
4
An overview of marketing planning in UK manufacturing companies
Greenley, Gordon E.
- In:
European journal of marketing : EJM
16
(
1982
)
7
,
pp. 3-15
Persistent link: https://www.econbiz.de/10001071486
Saved in:
5
Problems in marketing services : the case of incoming tourism
Greenley, Gordon E.
- In:
European journal of marketing : EJM
17
(
1983
)
6
,
pp. 57-64
Persistent link: https://www.econbiz.de/10001037585
Saved in:
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