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~person:"Greenwell, T. Christopher"
~person:"Parganas, Petros"
~subject:"Nischenstrategie"
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Nischenstrategie
Sportmarketing
16
Sports marketing
16
Consumer behaviour
12
Konsumentenverhalten
12
Sport
9
Sports
9
Professional sports
8
Profisport
8
Brand management
6
Markenführung
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Sport organization
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Sportorganisation
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Brand image
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Markenimage
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USA
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United States
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Advertising effects
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Football
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Fußball
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Internet marketing
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Online-Marketing
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Social Web
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Social web
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Sponsoring
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Sponsorship
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Sport event
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Sportveranstaltung
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Werbewirkung
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Arbeitsgruppe
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Ball game
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Ballsport
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Niche marketing strategy
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Team
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brand attributes
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social media
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team identification
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Advertising
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Ambush Marketing
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Beziehungsmarketing
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Greenwell, T. Christopher
Parganas, Petros
Greenhalgh, Greg
3
Hyde, Kenneth
2
Schwarzenberger, Veronika
2
Brownlee, Eric A.
1
Cooper, Coyte G.
1
Greemwell, T Christopher
1
Greenhalgh, Greg P.
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Martin, Tiesha
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Smith, Allison
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Stover, Nick
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Warren, Clinton J.
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International journal of sport management and marketing : IJSMM
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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What's in it for me? : an investigation of North American professional niche sport sponsorship objectives
Greenhalgh, Greg
;
Greenwell, T. Christopher
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10010257035
Saved in:
2
Understanding spectator expectations : an analysis of niche sports
Greenwell, T. Christopher
;
Greenhalgh, Greg
;
Stover, Nick
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 144-157
Persistent link: https://www.econbiz.de/10010391210
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