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~person:"Greenwell, T. Christopher"
~person:"Parganas, Petros"
~subject:"Sponsoring"
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Greenwell, T. Christopher
Parganas, Petros
Nufer, Gerd
17
Cornwell, T. Bettina
15
Jensen, Jonathan A.
14
Koronios, Konstantinos
10
Breuer, Christoph
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Ko, Yong Jae
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
European Sport management quarterly : ESMQ
1
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ECONIS (ZBW)
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An experimental approach to assessing the effectiveness of official sponsor designations in an ambush marketing scenario
Brownlee, Eric
;
Greenwell, T. Christopher
;
Moorman, Anita
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10011933913
Saved in:
2
Linking sport team sponsorship to perceived switching cost and switching intentions
Parganas, Petros
;
Papadimitriou, Dimitra
; …
- In:
European Sport management quarterly : ESMQ
17
(
2017
)
4
,
pp. 457-484
Persistent link: https://www.econbiz.de/10011773353
Saved in:
3
What's in it for me? : an investigation of North American professional niche sport sponsorship objectives
Greenhalgh, Greg
;
Greenwell, T. Christopher
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10010257035
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