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~person:"Greenwell, T. Christopher"
~subject:"Ball game"
~subject:"Sponsoring"
~subject:"Sports economics"
~subject:"World"
~type_genre:"Aufsatz in Zeitschrift"
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Aufsatz in Zeitschrift
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Greenwell, T. Christopher
Jensen, Jonathan A.
12
Cornwell, T. Bettina
10
Koronios, Konstantinos
10
O'Reilly, Norm
9
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7
Breuer, Christoph
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Zhang, James J.
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
International journal of sport management and marketing : IJSMM
1
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ECONIS (ZBW)
4
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An experimental approach to assessing the effectiveness of official sponsor designations in an ambush marketing scenario
Brownlee, Eric
;
Greenwell, T. Christopher
;
Moorman, Anita
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10011933913
Saved in:
2
What's in it for me? : an investigation of North American professional niche sport sponsorship objectives
Greenhalgh, Greg
;
Greenwell, T. Christopher
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10010257035
Saved in:
3
Consumption of niche sports : understanding which product attributes predict consumption across different levels of team identification
Simmons, Jason M.
;
Greenwell, T. Christopher
;
Thorn, …
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 239-256
Persistent link: https://www.econbiz.de/10010391200
Saved in:
4
Spectator support : examining the attributes that differentiate niche from mainstream sport
Greenhalgh, Greg P.
;
Simmons, Jason M.
;
Hambrick, Marion E.
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
1
,
pp. 41-52
Persistent link: https://www.econbiz.de/10009231830
Saved in:
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