Grew, Bethany; Collins, Jack Charles; Schneider, Carl … - In: International Journal of Pharmaceutical and Healthcare … 14 (2020) 4, pp. 641-663
Purpose: To date, community pharmacy research has largely focused on the impact of service quality elements on patronage behavior. Investigation into the influence of cost and value is limited. The purpose of this study is to explore what is known about customers’ perceptions of cost and...