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~person:"Grewal, Dhruv"
~person:"Homburg, Christian"
~person:"Krafft, Manfred"
~person:"Van den Poel, Dirk"
~subject:"Lieferantenmanagement"
~type_genre:"Working Paper"
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Search: subject:"Beziehungsmarketing"
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Lieferantenmanagement
Beziehungsmarketing
44
Relationship marketing
44
Consumer behaviour
8
Deutschland
8
Germany
8
Konsumentenverhalten
8
Estimation
7
Schätzung
7
Customer analysis
6
Customer satisfaction
6
Kundenanalyse
6
Kundenzufriedenheit
6
Theorie
6
Theory
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Forecasting model
5
Prognoseverfahren
5
Beschwerdemanagement
4
Classification
4
Complaint management
4
Computer-assisted marketing
4
Customer value
4
IT-gestütztes Marketing
4
Klassifikation
4
Kundenwert
4
Supplier relationship management
4
Advertising effects
3
Data Mining
3
Data mining
3
Decision tree
3
Entscheidungsbaum
3
Market segmentation
3
Marktsegmentierung
3
Salespeople
3
USA
3
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3
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Werbewirkung
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Grewal, Dhruv
Homburg, Christian
Krafft, Manfred
Van den Poel, Dirk
Murphy, Brian B.
4
Paulssen, Marcel
4
Piller, Frank T.
3
Bayón, Tomás
2
Bidault, Francis
2
Kumar, V.
2
Lüth, Manfred
2
Maguiness, Paul
2
Pescott, Chris
2
Plötner, Olaf
2
Reinartz, Werner J.
2
Schulze, Birgit
2
Spiller, Achim
2
Wangenheim, Florian von
2
Wocken, Christian
2
Ailawadi, Kusum L.
1
Akgün, Ugur
1
Alcácer, Juan
1
Amorim, C. M. D.
1
Anderson, Stephen J.
1
Baesens, Bart
1
Baker, Thomas L.
1
Bauer, Hans H.
1
Bernau, Antje
1
Beutin, Nikolaus
1
Birk, Matthias M.
1
Björk, Peter
1
Bontems, Philipe
1
Bradlow, Eric T.
1
Bruggen, Gerrit H. van
1
Chioveanu, Ioana
1
Degryse, Hans
1
Draganska, Michaela
1
Eagle, Lynne C.
1
Ennew, Christine T.
1
Fischer, Thomas M.
1
Fournier, Susan
1
Fujii, Daisuke
1
Grether, Mark
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
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1
Determinants of customer benefits in business to business markets : a cross-cultural comparison
Homburg, Christian
;
Kuester, Sabine
;
Beutin, Nikolaus
; …
-
2005
Persistent link: https://www.econbiz.de/10013430661
Saved in:
2
Kundenbindung im Industriegütergeschäft
Homburg, Christian
;
Jensen, Ove
-
2004
Persistent link: https://www.econbiz.de/10002645206
Saved in:
3
The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian
;
Stock-Homburg, Ruth
-
2003
Persistent link: https://www.econbiz.de/10002512381
Saved in:
4
Bayesian network classifiers for identifying the slope of the customer lifecycle of long-life customers
Baesens, Bart
(
contributor
);
Verstraeten, Geert
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001741980
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