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~person:"Grewal, Dhruv"
~person:"Krafft, Manfred"
~person:"Van den Poel, Dirk"
~subject:"Financial services"
~subject:"IT-gestütztes Marketing"
~subject:"Management-Informationssystem"
~type_genre:"Arbeitspapier"
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Search: subject:"Beziehungsmarketing"
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Financial services
IT-gestütztes Marketing
Management-Informationssystem
Beziehungsmarketing
28
Relationship marketing
28
Consumer behaviour
5
Forecasting model
5
Konsumentenverhalten
5
Prognoseverfahren
5
Classification
4
Computer-assisted marketing
4
Customer analysis
4
Klassifikation
4
Kundenanalyse
4
Theorie
4
Theory
4
Data Mining
3
Data mining
3
Decision tree
3
Entscheidungsbaum
3
Market segmentation
3
Marktsegmentierung
3
Advertising effects
2
Algorithm
2
Algorithmus
2
Bayes-Statistik
2
Bayesian inference
2
Call centre
2
Callcenter
2
Customer acquisition
2
Customer value
2
Direct marketing
2
Direktmarketing
2
E-Mail
2
E-mail
2
Finanzdienstleistung
2
Food retailing
2
Kundengewinnung
2
Kundenwert
2
Lebensmitteleinzelhandel
2
Management information system
2
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Book / Working Paper
7
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Arbeitspapier
Graue Literatur
7
Non-commercial literature
7
Working Paper
7
Article in journal
5
Aufsatz in Zeitschrift
5
Aufsatzsammlung
1
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English
7
Author
All
Grewal, Dhruv
Krafft, Manfred
Van den Poel, Dirk
Benoit, Dries F.
3
Coussement, Kristof
3
Baecke, Philippe
2
Oehler, Andreas
2
Abouee-Mehrizi, Hossein
1
Audzeyeva, Alena
1
Auricchio, Marta
1
Baesens, Bart
1
Baron, Opher
1
Bauer, Hans H.
1
Berman, Oded
1
Bracale, Alessandro
1
Bruggen, Gerrit H. van
1
Carnein, Matthias
1
Croux, Christophe
1
Enke, Margit
1
Falk, T.
1
Falk, Tomas
1
Felden, Carsten
1
Frenzel, Felix
1
Glady, Nicolas
1
Goulder, Nick
1
Graf, Albert
1
Hammerschmidt, Maik
1
Homann, Leschek
1
Imposimato, Sara
1
Kraume, Karsten
1
Kästle, Georg
1
Lester, Rodney
1
Maas, Peter
1
Mehlau, Jens Ingo
1
Menzel, Martin
1
Neuhaus, Patricia
1
Oguz Gonulal, Serap
1
Peura-Kapanen, Liisa
1
Poznanski, Steffi
1
Privitera, Francesco
1
Raijas, Anu
1
Schenk-Hoppé, Klaus Reiner
1
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Published in...
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
7
Source
All
ECONIS (ZBW)
7
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1
Improving customer retention in financial services using kinship network information
Benoit, Dries F.
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009560556
Saved in:
2
Improving purchasing behavior predictions by data augmentation with situational variables
Baecke, Philippe
;
Van den Poel, Dirk
-
2010
Persistent link: https://www.econbiz.de/10008821739
Saved in:
3
Improved marketing decision making in a customer churn prediction context using generalized additive models
Coussement, Kristof
;
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936779
Saved in:
4
Data augmentation by predicting spending pleasure using commercially available external data
Baecke, Philippe
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936802
Saved in:
5
Benefits of quantile regression for the analysis of customer lifetime value in a contractual setting : an application in financial services
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003815917
Saved in:
6
Integrating the voice of customers through call center emails into a decision support system for churn prediction
Coussement, Kristof
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003649170
Saved in:
7
Improving customer attrition prediction by integrating emotions from client/company interaction emails and evaluating multiple classifiers
Coussement, Kristof
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003787798
Saved in:
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