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~person:"Grewal, Dhruv"
~person:"Krafft, Manfred"
~person:"Van den Poel, Dirk"
~subject:"IT-gestütztes Marketing"
~subject:"Management-Informationssystem"
~type_genre:"Arbeitspapier"
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Search: subject:"Beziehungsmarketing"
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IT-gestütztes Marketing
Management-Informationssystem
Beziehungsmarketing
28
Relationship marketing
28
Consumer behaviour
5
Forecasting model
5
Konsumentenverhalten
5
Prognoseverfahren
5
Classification
4
Computer-assisted marketing
4
Customer analysis
4
Klassifikation
4
Kundenanalyse
4
Theorie
4
Theory
4
Data Mining
3
Data mining
3
Decision tree
3
Entscheidungsbaum
3
Market segmentation
3
Marktsegmentierung
3
Advertising effects
2
Algorithm
2
Algorithmus
2
Bayes-Statistik
2
Bayesian inference
2
Call centre
2
Callcenter
2
Customer acquisition
2
Customer value
2
Direct marketing
2
Direktmarketing
2
E-Mail
2
E-mail
2
Financial services
2
Finanzdienstleistung
2
Food retailing
2
Kundengewinnung
2
Kundenwert
2
Lebensmitteleinzelhandel
2
Management information system
2
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6
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Arbeitspapier
Graue Literatur
6
Non-commercial literature
6
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6
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English
6
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Grewal, Dhruv
Krafft, Manfred
Van den Poel, Dirk
Coussement, Kristof
3
Baecke, Philippe
2
Benoit, Dries F.
2
Bruggen, Gerrit H. van
1
Carnein, Matthias
1
Felden, Carsten
1
Frenzel, Felix
1
Homann, Leschek
1
Kraume, Karsten
1
Kästle, Georg
1
Menzel, Martin
1
Stiefel, Stefanie
1
Stopka, Ulrike
1
Trautmann, Heike
1
Urban, Thomas
1
Vossen, Gottfried
1
Wierenga, Berend
1
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
6
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ECONIS (ZBW)
6
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1
Improving purchasing behavior predictions by data augmentation with situational variables
Baecke, Philippe
;
Van den Poel, Dirk
-
2010
Persistent link: https://www.econbiz.de/10008821739
Saved in:
2
Benefits of quantile regression for the analysis of customer lifetime value in a contractual setting : an application in financial services
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003815917
Saved in:
3
Improved marketing decision making in a customer churn prediction context using generalized additive models
Coussement, Kristof
;
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936779
Saved in:
4
Data augmentation by predicting spending pleasure using commercially available external data
Baecke, Philippe
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936802
Saved in:
5
Improving customer attrition prediction by integrating emotions from client/company interaction emails and evaluating multiple classifiers
Coussement, Kristof
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003787798
Saved in:
6
Integrating the voice of customers through call center emails into a decision support system for churn prediction
Coussement, Kristof
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003649170
Saved in:
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