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~person:"Grewal, Rajdeep"
~person:"Heimeshoff, Ulrich"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Grewal, Rajdeep
Heimeshoff, Ulrich
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Journal of marketing research
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Consumer boycotts, country of origin, and product competition : evidence from China’s automobile market
Sun, Qi
;
Wu, Fang
;
Li, Shanjun
;
Grewal, Rajdeep
- In:
Management science : journal of the Institute for …
67
(
2021
)
9
,
pp. 5857-5877
Persistent link: https://www.econbiz.de/10012650178
Saved in:
2
Brand name types and consumer demand : evidence from China's automobile market
Wu, Fang
;
Sun, Qi
;
Grewal, Rajdeep
;
Li, Shanjun
- In:
Journal of marketing research
56
(
2019
)
1
,
pp. 158-175
Persistent link: https://www.econbiz.de/10012177252
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