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~person:"Grewe, Gundula"
~type:"article"
~type:"book"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Resale price maintenance"
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Grewe, Gundula
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Betriebswirtschaftliche Forschung und Praxis : BFuP
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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ECONIS (ZBW)
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Zur Frage der betriebswirtschaftlichen und wettbewerbspolitischen Wertung der "unverbindlichen Preisempfehlung" als Instrument der vertikalen Preispflege im Konsumgütersektor
Olbrich, Rainer
;
Grewe, Gundula
- In:
Betriebswirtschaftliche Forschung und Praxis : BFuP
64
(
2012
)
6
,
pp. 591-613
Persistent link: https://www.econbiz.de/10009679566
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Handelsmarken kontra Herstellermarken
Olbrich, Rainer
;
Grewe, Gundula
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
5
,
pp. 32-38
Persistent link: https://www.econbiz.de/10003765700
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