Balmer, John M. T. (contributor); … - 2004
,
Sweden.
ABSTRACT
This paper explores monarchies through a
corporate branding lens. It is based on extensive
field …
imagination of so many, the corporate landscape
has become a brandscape. Recently, corporate
branding has emerged as an important … in corporate branding, took
the initiative to pursue the topic of the Crown as
a brand. We decided to focus upon (but …