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~person:"Griffith, David A."
~person:"Hart, Susan"
~subject:"Produktentwicklung"
~type_genre:"Book section"
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Search: ("Energiepolitik" OR "Energiewende" OR "Innovation") AND NOT isPartOf:Wirtschaftsdienst
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Produktentwicklung
New product development
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Griffith, David A.
Hart, Susan
Daim, Tugrul U.
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Di Benedetto, C. Anthony
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Voegele, Arno
5
Bilgram, Volker
4
Dell'Era, Claudio
4
Gassmann, Oliver
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Herstatt, Cornelius
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Hippel, Eric von
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Tidd, Joseph
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Villinger, Georg
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Winzer, Petra
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Zedtwitz, Maximilian von
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Atuahene-Gima, Kwaku
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Baaken, Thomas
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Bailetti, Lucia
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Bande Vilela, Belén
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Gaining momentum : managing the diffusion of innovations
1
Handbook of research on new product development
1
Marketing theory : a student text
1
The marketing book
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ECONIS (ZBW)
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1
Innovation
and new product development
Hart, Susan
- In:
Marketing theory : a student text
,
(pp. 281-303)
.
2010
Persistent link: https://www.econbiz.de/10003950909
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2
New product development
Hart, Susan
- In:
The marketing book
,
(pp. 314-336)
.
2016
Persistent link: https://www.econbiz.de/10011471693
Saved in:
3
Launch strategies and new product success
Hart, Susan
;
Tzokas, Nikolaos
- In:
Gaining momentum : managing the diffusion of innovations
,
(pp. 121-155)
.
2010
Persistent link: https://www.econbiz.de/10008806773
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4
Global product launch : a perspective on past, present and future research
Griffith, David A.
;
Yalcinkaya, Goksel
- In:
Handbook of research on new product development
,
(pp. 267-287)
.
2019
Persistent link: https://www.econbiz.de/10012125138
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