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~person:"Griffith, David A."
~subject:"Immaterielle Güter"
~subject:"Innovationsmanagement"
~subject:"Neue Institutionenökonomik"
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Immaterielle Güter
Innovationsmanagement
Neue Institutionenökonomik
New product development
3
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2
Innovation
2
International marketing
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Internationales Marketing
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1990-2001
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New institutional economics
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Retail trade
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Standardisierung
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Griffith, David A.
Calantone, Roger J.
16
Harmancioglu, Nukhet
4
Di Benedetto, C. Anthony
3
Droge, Cornelia
3
McNally, Regina C.
3
Durmusoglu, Serdar S.
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Hult, G. Tomas M.
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Bolumole, Yemisi A.
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Chiou, Jyh-She
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Dean, Tereza
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Durmuşoğlu, Sedar S.
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Durmuşoğlu, Serdar S.
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Eisend, Martin
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Evanschitzky, Heiner
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Jean, Ruey-Jer Bryan
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Ketchen, David J. <Jr.>
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Kim, Daekwan
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Melnyk, Steven A.
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Ozkaya, Elif
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Ozkaya, H. Erkan
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Rubera, Gaia
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Townsend, Janell D.
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Yalcinkaya, Goksel
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ECONIS (ZBW)
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New product creativity : understanding contract specificity in new product introductions
Dean, Tereza
;
Griffith, David A.
;
Calantone, Roger J.
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 39-58
Persistent link: https://www.econbiz.de/10011458669
Saved in:
2
Do marketing capabilities consistently mediate effects of firm intangible capital on performance across institutional environments?
Griffith, David A.
;
Yalcinkaya, Goksel
;
Calantone, Roger J.
- In:
Journal of world business : JWB
45
(
2010
)
3
,
pp. 217-227
Persistent link: https://www.econbiz.de/10003985458
Saved in:
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