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~person:"Griffith, David A."
~subject:"Multinationales Unternehmen"
~subject:"Produktentwicklung"
~type_genre:"Book section"
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Multinationales Unternehmen
Produktentwicklung
International market entry
2
Internationaler Markteintritt
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Brand image
1
Brand management
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International marketing
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Internationales Marketing
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Markenimage
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Market entry
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Griffith, David A.
Pearce, Robert
18
Papanastassiou, Marina
17
Cantwell, John
15
Gerybadze, Alexander
12
Andersson, Ulf
6
Daim, Tugrul U.
6
Di Benedetto, C. Anthony
5
Gassmann, Oliver
5
Herstatt, Cornelius
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Michalski, Tino
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Möslein, Kathrin
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Narula, Rajneesh
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Reger, Guido
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Voegele, Arno
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Bilgram, Volker
4
Birkinshaw, Julian
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Bouncken, Ricarda B.
4
Ciabuschi, Francesco
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Dachs, Bernhard
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Dell'Era, Claudio
4
Hippel, Eric von
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Iammarino, Simona
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Johansson, Börje
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Lüthje, Christian
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Martín Martín, Oscar
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McKelvey, Maureen D.
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Niedderer, Kristina
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Piscitello, Lucia
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Riekhof, Florian
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Tavares, Ana Teresa
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Zander, Ivo
4
Zedtwitz, Maximilian von
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Assimakopoulos, Dimitris G.
3
Björkman, Ingmar
3
Bjørn-Andersen, Niels
3
Brem, Alexander
3
Chaudhuri, Atanu
3
Cova, Bernard
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Dougherty, Deborah Jane
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Dunning, John H.
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Handbook of research on new product development
1
Interdisciplinary approaches to product design, innovation, & branding in international marketing
1
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ECONIS (ZBW)
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Global product launch : a perspective on past, present and future research
Griffith, David A.
;
Yalcinkaya, Goksel
- In:
Handbook of research on new product development
,
(pp. 267-287)
.
2019
Persistent link: https://www.econbiz.de/10012125138
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2
Transferring corporate brand image to local markets : governance decisions for market entry and global branding strategy
Lee, Hannah S.
;
Griffith, David A.
- In:
Interdisciplinary approaches to product design, …
,
(pp. 39-65)
.
2012
Persistent link: https://www.econbiz.de/10009626900
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