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~person:"Großklaus, Rainer H. G."
~person:"Holzmüller, Hartmut H."
~subject:"Brand image"
~type_genre:"Handbuch"
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Praxisbuch Produktmanagement : Marktanalysen und Marketing, Positionierung und Preisfindung, Mediaplanung und Agenturauswahl
Großklaus, Rainer H. G.
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2009
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1. Aufl.
Persistent link: https://www.econbiz.de/10003456598
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