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~person:"Groeger, Lars"
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Groeger, Lars
Bruce, Kyle
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Customer orientation : its surprising origins, tumultuous development and place in the future of marketing thought and practice
Duffy, Sarah
;
Bruce, Kyle
;
Moroko, Lara
;
Groeger, Lars
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 181-188
Persistent link: https://www.econbiz.de/10012429450
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2
Adapt fast or die slowly : complex adaptive business models at Cisco Systems
Groeger, Lars
;
Bruce, Kyle
;
Rolfe, Iain
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 102-115
Persistent link: https://www.econbiz.de/10012004186
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