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~person:"Grohmann, Bianca"
~person:"Sarkar, Juhi Gahlot"
~subject:"International marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Brand Management"
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International marketing
Konsumentenverhalten
Brand management
31
Markenführung
31
Consumer behaviour
28
Brand image
24
Markenimage
24
Brand
19
Markenartikel
19
Beziehungsmarketing
8
Relationship marketing
8
Emotion
6
Advertising effects
5
Jugendliche
5
Werbewirkung
5
Youth
5
Customer satisfaction
3
Gender
3
Geschlecht
3
Kundenzufriedenheit
3
Brand authenticity
2
Brand biographies
2
Brand embarrassment
2
Brand gender
2
Brand hate
2
Brand relationship quality
2
Branding
2
Computerspiel
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Credibility
2
Dienstleistungsqualität
2
Fashion
2
Glaubwürdigkeit
2
India
2
Indien
2
Internet marketing
2
Marketing management
2
Marketingmanagement
2
Mode
2
Narcissistic brand love
2
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Aufsatz in Zeitschrift
Article in journal
28
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English
28
Author
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Grohmann, Bianca
Sarkar, Juhi Gahlot
Loureiro, Sandra Maria Correia
28
Phau, Ian
26
Han, Heesup
23
Sarkar, Abhigyan
23
Ko, Eunju
22
Melewar, T. C.
22
Bang, Nguyen
20
Diamantopoulos, Adamantios
19
Japutra, Arnold
19
Guzman, Francisco
18
Hollebeek, Linda D.
16
Valette-Florence, Pierre
15
Veloutsou, Cleopatra
15
Ekinci, Yuksel
14
Khan, Imran
14
Pelsmacker, Patrick de
14
Dens, Nathalie
13
Fetscherin, Marc
13
Kunkel, Thilo
13
Ahn, Jiseon
12
Casidy, Riza
12
Park, Jungkun
12
Paul, Justin
12
Rahman, Zillur
12
Romaniuk, Jenni
12
Septianto, Felix
12
Sreejesh, S.
12
Swoboda, Bernhard
12
Vrontis, Demetris
12
Bagozzi, Richard P.
11
Johnson, Lester W.
11
Sung, Yongjun
11
Augusto, Mário Gomes
10
Dwivedi, Abhishek
10
Heere, Bob
10
Kaufmann, Hans Rüdiger
10
Keller, Kevin Lane
10
King, Ceridwyn
10
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Published in...
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European journal of marketing : EJM
3
The journal of brand management : an international journal
3
Asia Pacific journal of marketing and logistics
2
Society and business review
2
Young consumers : insight and ideas for responsible marketers
2
European journal of marketing
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of fashion marketing and management
1
Journal of marketing communications
1
Journal of marketing for higher education
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Marketing intelligence & planning
1
Psychology & marketing
1
Qualitative market research : an international journal
1
The journal of asset management
1
The marketing review
1
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ECONIS (ZBW)
28
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1
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
2
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
3
When goliaths win and davids lose : the moderating role of perceived risk in brand biography effects
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10012796056
Saved in:
4
S/he styles : narcissistic fashion apparel consumption in India
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 55-65
Persistent link: https://www.econbiz.de/10013165312
Saved in:
5
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
6
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
7
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
8
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
9
You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
10
The influence of passion/determination and external disadvantage on consumer responses to brand biographies
Nguyen, Thanh-Thao
;
Grohmann, Bianca
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 452-465
Persistent link: https://www.econbiz.de/10012298816
Saved in:
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