//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Grohs, Reinhard"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Mühlbacher, Hans"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
2
Brand associations
2
Brand image
2
Brand management
2
Brand strength
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenartikel
2
Markenführung
2
Markenimage
2
Brand management R&D
1
Cognition
1
Configural analysis
1
Consensus
1
Favorability
1
Fuzzy-set qualitative comparative analysis
1
Kognition
1
Multiple regression analysis
1
Uniqueness
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Grohs, Reinhard
Mühlbacher, Hans
95
Füller, Johann
11
Koll, Oliver
11
Jawecki, Gregor
6
Matzler, Kurt
5
Bartl, Michael
4
Wallpach, Sylvia von
4
Altmann, Andreas
3
Beutelmeyer, Werner
3
Dreher, Angelika
3
Dubois, Pierre-Louis
3
Flipo, Jean-Paul
3
Gabriel-Ritter, Angelika
3
Jolibert, Alain
3
Leihs, Helmuth
3
Thelen, Eva
3
Thelen, Eva M.
3
Vallaster, Christine
3
Weigl, Ingeborg Maria
3
Woodside, Arch G.
3
Bertschy, Marjorie
2
Dahringer, Lee
2
Desbordes, Michel
2
Evanschitzky, Heiner
2
Jaakkola, Matti
2
Kauppinen-Räisänen, Hannele
2
Kornum, Niels
2
Kreuzer, Maria
2
Muhlbacher, Hans
2
Parvinen, Petri
2
Rübig, Paul
2
Taishoff, Marika
2
Andrea, Hemetsberger
1
Antretter, Christoph
1
Bergadaà, Michelle
1
Botschen, Gunther
1
Botschen, Günter
1
Botschen, Günther
1
Böbel, Ingo
1
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
One pie, many recipes : alternative paths to high brand strength
Grohs, Reinhard
;
Raeis, Karine
;
Koll, Oliver
; …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2244-2251
Persistent link: https://www.econbiz.de/10011472212
Saved in:
2
Drivers of brand strength : configural paths to strong cognitive brand equity
Mühlbacher, Hans
;
Raies, Karine
;
Grohs, Reinhard
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2774-2780
Persistent link: https://www.econbiz.de/10011506881
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->