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~person:"Groza, Mark D."
~subject:"Consumer behaviour"
~subject:"Technischer Fortschritt"
~subject:"Welt"
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Warning flags on the race track : the global markets' verdict on Formula One sponsorship
Cobs, Joe
;
Groza, Mark D.
;
Pruitt, Stephen W.
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 74-86
Persistent link: https://www.econbiz.de/10009548163
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