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~person:"Gruber, Thorsten"
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Advancing the understanding of the pre-purchase stage of the customer journey for
service
brands
Fuller, Rachel
;
Stocchi, Lara
;
Gruber, Thorsten
; …
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 360-386
Persistent link: https://www.econbiz.de/10013502566
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