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~person:"Grunwald, Guido"
~person:"Patterson, Paul G."
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
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Grunwald, Guido
Patterson, Paul G.
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International journal of retail & distribution management
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How to solve product-harm crises in retailing? : empirical insights from service recovery and negative publicity research
Standop, Dirk
;
Grunwald, Guido
- In:
International journal of retail & distribution management
37
(
2009
)
11
,
pp. 915-932
Persistent link: https://www.econbiz.de/10009521952
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