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~person:"Grunwald, Guido"
~subject:"Firmenimage"
~subject:"Kommunikation"
~subject:"Social web"
~type_genre:"Non-commercial literature"
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Der Einfluss von Kompensationsankündigungen auf die Anbieterreputation in Produktkrisen
Grunwald, Guido
-
2008
Persistent link: https://www.econbiz.de/10003673669
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Die Bewältigung von Produktkrisen und Rückrufsituationen : Offensive vs. Defensive Kommunikationsstrategien
Standop, Dirk
;
Grunwald, Guido
-
2007
Persistent link: https://www.econbiz.de/10003611066
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