//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Guccio, Calogero"
~person:"Merchant, Altaf"
~subject:"Frankreich"
~type:"article"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Denkmal"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Frankreich
Cultural heritage
14
Kulturgüter
14
Italien
6
Italy
6
Brand heritage
5
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
Technical efficiency
5
Technische Effizienz
5
Data envelopment analysis
4
Data-Envelopment-Analyse
4
Consumer behaviour
3
Cultural policy
3
Konsumentenverhalten
3
Kulturpolitik
3
Tourism
3
Tourismus
3
Advertising
2
Advertising effects
2
Brand
2
Cultural identity
2
Culture
2
France
2
Kultur
2
Kulturelle Identität
2
Markenartikel
2
Nostalgia
2
Welt
2
Werbewirkung
2
Werbung
2
World
2
1993-2005
1
Archives
1
Brands
1
City marketing
1
Cognition
1
Comparison
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Guccio, Calogero
Merchant, Altaf
Petr, Christine
4
Bourgeon-Renault, Dominique
3
Gombault, Anne
3
Le Gall-Ely, Marine
3
Urbain, Caroline
3
Barrère, Christian
1
Benhamou, Françoise
1
Bonini Baraldi, Sara
1
Borin, Elena
1
Brugeat, Celine
1
Choi, Sunmee
1
Dianoux, Christian
1
Disdier, Anne-Célia
1
Donato, Fabio
1
Ford, John B.
1
Fountain, Joanna
1
Godet, Michel
1
Head, Keith
1
Herrmann, Jean-Luc
1
Kosianski, Jean-Michel
1
Mackay, Michael
1
Mayer, Thierry
1
Owen, Virginia L.
1
Pecot, Fabien
1
Rose, Gregory
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand heritage across cultures : U.S.A., France and South Korea
Pecot, Fabien
;
Rose, Gregory
;
Merchant, Altaf
;
Choi, Sunmee
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10013493085
Saved in:
2
Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf
;
Ford, John B.
;
Dianoux, Christian
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->