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~person:"Guenther, Peter"
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B-to-B-Marketing
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Guenther, Peter
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Industrial marketing management : the international journal for industrial and high-tech firms
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The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam
;
Guenther, Peter
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
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