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~person:"Guercini, Simone"
~subject:"Brand image"
~subject:"Entrepreneurship approach"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Journal of research in marketing and entrepreneurship : JRME
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1
Processi euristici e marketing imprenditoriale
Guercini, Simone
- In:
Piccola impresa
(
2012
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10009733122
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2
New approaches to heuristic processes and entrepreneurial cognition of the market
Guercini, Simone
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
2
,
pp. 199-213
Persistent link: https://www.econbiz.de/10009758861
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