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~person:"Guerreiro, João Pedro Silva Martins"
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Guerreiro, João Pedro Silva Martins
Kenning, Peter
14
Plassmann, Hilke
13
Riedl, René
13
Davis, Fred D.
10
Hubert, Anita Mirja
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Waldman, David A.
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Zak, Paul J.
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Borawska, Anna
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Boyatzis, Richard E.
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International journal of consumer studies
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International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
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The influence of typical versus atypical ads on sharing intention
Rita, Paulo
;
Guerreiro, João Pedro Silva Martins
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 231-262
Persistent link: https://www.econbiz.de/10014442593
Saved in:
2
Neuroscience research in consumer behavior : a review and future research agenda
Oliveira, Pedro Miguel
;
Guerreiro, João Pedro Silva Martins
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 2041-2067
Persistent link: https://www.econbiz.de/10013412034
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