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~person:"Guesalaga, Rodrigo"
~subject:"Erfolgsfaktor"
~subject:"Strategic management"
~subject:"Verkaufspersonal"
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Erfolgsfaktor
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Key account management
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Guesalaga, Rodrigo
Sieck, Hartmut
7
Wilson, Kevin
4
Jensen, Ove
3
Richards, Keith A.
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Which resources and capabilities underpin strategic key account management?
Guesalaga, Rodrigo
;
Gabrielsson, Mika
;
Rogers, Beth
; …
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 160-172
Persistent link: https://www.econbiz.de/10011963481
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