Guevara, Antonio Ladrón de - Department of Economics and Business, Universitat … - 2001
, or a variety-seeking one, where the consumer buys several products simultane-ously. Under the inverted-U marginal utility … levels are approached, the consumer turns to a variety-seeking behavior. An empirical analysis is run using a scanner … function that allows for the different types of behavior described in the literature: pure inertia, pure variety seeking and …