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~person:"Guhl, Daniel"
~subject:"Loyalty program"
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Loyalty program
Beziehungsmarketing
1
Consumer behaviour
1
Dummy endogenous variable
1
Konsumentenverhalten
1
Kundenbindungsprogramm
1
Loyalty program rewards
1
Loyalty programs
1
Rabatt
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Rebate
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Relationship marketing
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Targeted coupons
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Guhl, Daniel
Rubinfeld, Daniel L.
7
Nevo, Aviv
5
Polinsky, Alan Mitchell
4
Wolfram, Catherine D.
4
Lillard, Dean R.
3
Polinsky, A. Mitchell
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Sfekas, Andrew
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Carlsson, Frederik
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Connor, John M.
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Connor, John Murray
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Gabel, Sebastian
2
Lee, Leonard
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Li, Zonghuo
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Löfgren, Åsa
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Norton, Michael I.
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Wierich, Ralf
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Zielke, Stephan
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Antil, John H.
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Arranz, Ana M Gutiérrez
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Bawa, Kapil
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Journal of retailing
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ECONIS (ZBW)
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Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs
Gabel, Sebastian
;
Guhl, Daniel
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 395-411
Persistent link: https://www.econbiz.de/10013426722
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