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~person:"Guhl, Daniel"
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
1
Consumer behaviour
1
Dummy endogenous variable
1
Konsumentenverhalten
1
Kundenbindungsprogramm
1
Loyalty program
1
Loyalty program rewards
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Rabatt
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Guhl, Daniel
Elhauge, Einer
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Journal of retailing
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Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs
Gabel, Sebastian
;
Guhl, Daniel
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 395-411
Persistent link: https://www.econbiz.de/10013426722
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