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~person:"Guhl, Daniel"
~subject:"Targeted coupons"
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Targeted coupons
Beziehungsmarketing
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Consumer behaviour
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Dummy endogenous variable
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Konsumentenverhalten
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Kundenbindungsprogramm
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Loyalty program
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Loyalty program rewards
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Rabatt
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Guhl, Daniel
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Journal of retailing
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Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs
Gabel, Sebastian
;
Guhl, Daniel
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 395-411
Persistent link: https://www.econbiz.de/10013426722
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